Complete Shopping & Style Guide
Discover where to buy Ouji fashion from 40+ brands—Taobao shops, Japanese designers, and second-hand sources. Plus complete style guide for Gothic, Sweet, Classic, and Punk Ouji.
Ouji fashion (王子ファッション), also known as "prince style" or "boystyle," is a Japanese street fashion that draws inspiration from European aristocratic menswear, particularly from the Victorian and Rococo eras.
Born from the Lolita fashion movement, Ouji developed as a masculine counterpart, featuring elegant tailoring, rich fabrics, and a regal aesthetic that challenges conventional gender norms in fashion.
Dark, dramatic coordinates featuring black, deep purples, and rich textures. Often incorporates Victorian mourning wear aesthetics.
Lighter, more playful style with pastel colors, cute motifs, and softer silhouettes inspired by fairy tales.
Elegant and refined, featuring traditional colors like wine, navy, and ivory with sophisticated details.
Rebellious twist combining princely elements with punk aesthetics, chains, and edgier accessories.
Buying Ouji can be challenging because it's both less popular than lolita and less size-inclusive. This comprehensive guide covers Taobao brands, Japanese shops, indie designers, and second-hand shopping options.
💡 For Taobao shopping, use a shopping service like Buyee or JPShopping. Check out this Taobao guide for help.
Good quality for the price
Great quality, attends international events
Doesn't always have ouji pieces
Gorgeous quality
Premium quality, princely style
Mixed reviews
Good quality in person
Excellent quality, regular & men's sizes
Also Atelier Boz
Blouses and accessories
Sometimes has ouji pieces
Blouses and accessories
Plus size available
Limited size range for ouji
Multiple sub-brands
Independent designer with unique ouji pieces
Large selection of Japanese brands
Community marketplace
Curated second-hand items
Requires shopping service (Buyee, JPShopping)
Requires shopping service
Chinese second-hand, needs shopping service
Browse our curated collection of Ouji coordinates and find your perfect princely style
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